Search Engine Optimization (SEO) is a vital component of any great website. Optimizing your website for search engines allows more customers to find your business using relevant keywords, generating more leads and potential sales for your business. It is also important to note that the majority of search users prefer organic search results as opposed to paid results, meaning you could generate more revenue for your business using proper SEO whilst also saving money on advertising¹.

Allure has directly incorporated various SEO techniques into the source code to make your website more attractive for search engines. Improving website performance is essential to gaining a high rank in search engines. Allure loads many scripts in the footer of the source code to increase website loading performance, meaning your website will please both your viewers and search engines. The addition of title tags to all links and images also improves SEO due to context being applied to each link and image, something which is highly valued by search engines. H1 heading tags and well-formed title tags are implemented on all content pages to maximise the importance of keywords to search engines.

With all the performance and markup tweaks used in Allure, Spacehead Concepts also recommend using a professional SEO plugin such as WordPress SEO by Yoast to obtain the best possible SEO for your website.

^{1. New Study Shows the Importance of SEO, MARCH 9, 2011 – WRITTEN BY ADAM HEITZMAN}