Mobile internet usage is increasing at an exponential rate, meaning that many more users are viewing your website from their mobile devices. In fact, a report by Cisco expects World mobile data traffic to explode by a factor of 26 by 2015.

Allure is designed to work with any type of device, whether it be a desktop, tablet or mobile device – three websites in one! The responsive layout allows Allure to move objects on the page for the best possible viewing experience for the user, while keeping your website colors and branding consistent. Allure also spares the expense of developing a mobile only website, keeping your business costs down and providing an exceptionally professional website for your customers.

To maximize the effectiveness of the responsive layout, Allure provides optimized images for mobile devices – the first in any premium WordPress theme. Images are automatically reduced in size to improve loading times, especially when using slower mobile networks. All featured images, slide images, blog post images and images displayed using the image shortcode deliver these optimized images automatically. You can learn how to take advantage of this powerful new feature in the Image Shortcode documentation.