Using shortcodes are a great way to increase the power of your content. They allow for minimal coding, yet maximum design and effectiveness. Allure has many inbuilt shortcodes designed to make your life easier when creating your content. You can add the shortcodes to your visual editor by clicking on the shortcode button. This will bring up a dialog box with a list of all the available shortcodes that you can use in your content.
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You need to be in the visual mode of the editor to be able to see the shortcodes button.